Analysis of Trailers

 This trailer is for a film called "White Collar Hooligan". The name suggests the focus may be on  a different class of hooligan from a 'white collar' job, this may establish an enigma for the audience. The trailer starts off with a well known England football chant which instantly tells the audience the genre and style of the film. The trailer then has a voice over of the main character explaining his story which directly addresses the audience, this proves effective as it enforces the idea of the film, social realism and helps the audience relate to the film. He also says "Football hooliganism isn't just a matter of life or death its much more than that" which is the tagline for the film, echoing and subverting a famous footballing phrase.

The cuts are straight and quite fast paced between shots, this suggests the build up of tension in the trailer, this is also put forward by the music which changes from chanting to rap music with a higher tempo, giving it an urban gritty feel and more suited to the genre of film and the target audience.

The locations used in the trailer are typical of a working man's daily life for example they cut between the match and the pub both stereotypical places for a football hooligan.

Violence is prominent throughout the trailer with various shots of fights and violent clashes of fans and rival gangs, this is included in the trailer both to attract the target audience of males and to show both the genre and style of the film.

The trailer uses title cards through out the trailer to help present the storyline to the potential audience of the film and also to show newspapers reviews of the film, this will attract wider audiences if they think the film has good reviews. The use of expert criticism gives the trailer credibility and promises the audience a quality product.

This trailer is for a film called "Green Street Hooligans". The trailer also starts with a voice over from the main character telling his story and addressing the audience, this hooks in the audience and gives the trailer more of a realistic personal feel. The trailer also clearly shows the narrative which is important when trying to persuade people to see a film as it gives them an insight as to what the film is about.

The trailer starts out with a relaxed, happy feel to it reflected both through the music used and the shots and dialogue of the characters. The mood then changes as the main character enters the pub where he suddenly looks out of place. The music then changes to a higher tempo song and we meet the "bad guy" in the film shown through his dialogue and the low camera angles used  to show his dominance. The cuts then get quicker to show an escalation in action, the music then gets louder to give the trailer a more violent feel for the fight scenes and to appeal to the predominantly male target audience.

Throughout the trailer title cards are used to show magazine reviews about the film which will again attract audiences if it has good reviews. At the end of the trailer the audience is informed that all music was produced by Kasabian which will again broaden the audience as it will make fans of Kasabian want to see the film.

Overall I feel this trailer is very effective as it tells the narrative, clearly outlines the main characters and their roles in the narrative and creates a sense of enigma that will make people want to see the film.



This is the trailer for The Football Factory. The trailer starts in quite a different way to the other two in that it starts up tempo both with fast cuts and fast paced music which fit with the violence shown in the trailer from the start, this differs from the other trailers as in the other trailers the tempo stated off quite slowly then built up to a higher tempo towards the end. The trailer does however start with a voice over of the main character saying why he turned to football hooliganism, this also takes place in both of the other trailers and is used to engage and address potential audiences as the mode of address is direct. The cuts in the trailer show several violent clashes with rival fans. It also shows a news report of the FA cup draw where Chelsea draw  their greatest rivals Millwall, it then cuts to the characters' reactions of the draw. This construction helps both to show the narrative and create a sense of enigma for the audience which will make them want to see the film. The editing also helps to show different characters and their roles and personality within the narrative of the trailer. The trailer shows a lot of different locations which are stereotypical for this style of film for example a bars, back lanes, night clubs and pubs, this also reinforces audience expectations in that this is what they expect to see in this sort of film.

Through out the trailer there is also title cards with newspaper reviews of the film on them which again will make people want to see the film.

Overall I feel this trailer is relatively successful in that it uses the music and the fast pace cuts to show the violence in the film however I don't feel that the storyline is put across very well and the trailer focuses too much on the violence in the film rather that the storyline.

This trailer is for Green Street 2. The trailer uses an effective rap style music, which helps create a violent gangster feel with the trailer with the use of title cards in the form of blood splats from punches which helps underlay the tone of violence through out the trailer. The use of a voice over telling how the protagonist ended up in the position he's in relating to Green Street 1 also helps to address the potential audience and set the narrative for the film and assists in creating a sense of enigma and makes people want to see the film. It also reminds returning audiences of the previous film. As is typical of this genre both the music and the cuts pick up pace as the trailer develops. The dialogue in this trailer is also very carefully chosen as it helps show the narrative and again creates a sense of enigma. This trailer however subverts several stereotypes in that the location differs from traditional Football Hooligan style films in that in this one most of the narrative is set in a prison and revolves around what goes on within that prison.

Rationale for poster