General Over View and Initial Research

A trailer is a short advertisement for a feature film normally screened in cinema.s. They are part of the overall promotional campaign that accompanies the launch of  a film and are a way of advertising the film to the target audience. Trailers consist of a series of selected shots from the film that build up the storyline without giving away spoilers. They establish narrative enigmas in the hope that the audience will choose to go and see the film to find the answers.  Trailers can also be broadcast on television or on the internet, but were previously only screened in cinemas before other films. The trailer will usually be shown before films of a similar genre A Trailer's main aim is to persuade the viewer to go and see that particular film.